Moving into the Hype House

January

48%

of Gen users reported

that there willingness

to keep up with influencers

increased in 2020, as opposed to

  • LinkedIn
  • Facebook
  • Instagram

24%

who said it decreased,

and

23%

who said their willingness stayed the same

"One thing that collab houses have

impacted is my ability to keep up with

influencers. A few years ago, I honestly, 

only kept up with few influencers.

But now it's so much easy to be a

consumer of other TikTokers or other influencers,

because they're all under one umbrella. 

At this point in my life, I know so much

about TikTokers, way more

than any celebrity.."

-Youssef Hasweh