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Moving into the Hype House
January
48%
of Gen users reported
that there willingness
to keep up with influencers
increased in 2020, as opposed to
24%
who said it decreased,
and
23%
who said their willingness stayed the same
"One thing that collab houses have
impacted is my ability to keep up with
influencers. A few years ago, I honestly,
only kept up with few influencers.
But now it's so much easy to be a
consumer of other TikTokers or other influencers,
because they're all under one umbrella.
At this point in my life, I know so much
about TikTokers, way more
than any celebrity.."
-Youssef Hasweh
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